Overview
SG Coalition came to Nexus needing a full digital presence — from brand identity to a complete e-commerce platform that could handle both traditional and crypto payments. The goal was to create a premium streetwear shopping experience that felt as exclusive as the brand itself.
We delivered a fully custom platform built on React with a Node.js backend, integrating Stripe for card payments, MetaMask for crypto checkout, and a custom AI chatbot for customer support.
The Challenge
The client needed a platform that could:
- Accept both crypto and traditional payment methods seamlessly
- Reflect a luxury streetwear aesthetic without sacrificing performance
- Launch within 18 days of kickoff
- Handle real-time inventory across multiple product variants
Mobile experience
Checkout flow
The Solution
We built a fully custom React storefront with a dark luxury aesthetic, featuring smooth scroll animations, a dynamic product catalog with real-time inventory, and a dual-payment checkout supporting both Stripe and MetaMask wallet connections.
The AI chatbot was trained on the brand's product catalog and FAQ, reducing customer support load by an estimated 60% while maintaining a premium brand voice.
Results
The platform launched on time and immediately saw strong engagement from the brand's existing community.
